Designing with the “Five S’s

Our “5 S’s” include: Structure, System, Scale, Symbol and Sensation. The "5 S's" can help us fully explore the terrain we’re working in before we begin selecting our approach. Coming back to them later can remind us if we fall into habits of just using some of them. When we fail to think across all five, we can end up intervening at the wrong scale or with a symbol that doesn’t resonate, etc.