Let’s Flip it

“Let’s Flip It” is a communication system developed by and for young people most affected by social violence in Boston. Youth interns at DS4SI’s Youth Activism Design Institute (YADI) identified how logos on sports caps were being used to communicate membership in turf based gangs, crews and cliques. This example of participatory action research and design led to our “Let’s Flip It” campaign, YADI’s longest lasting youth-led campaign against horizontal violence.